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Growing Grooming Trend Among Men

  • June 5, 2017
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Growing Grooming Trends in Men
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We all want to look our best to feel our best. And taking care of our skin and hair is a daily occupation that requires our care. On average, we each use about 20 different beauty products including shampoo, conditioner, lip balm, moisturizer, etc. – that is a lot.

While many directly link these habits primarily to women, the truth is that that men are enthusiastically joining this trend. Research shows that 52% of male consumers today consider their appearance to be important (source: gm-design.co.uk). GM-Design found 1/3 of men spend 30 minutes a day on their personal appearance and at least 29% touch up their look throughout the day. Further they report that 75% of men purchase their own products. Let’s hear it for the boys 😊

Funnglobalretailtech.com, reports that men are increasingly beginning to purchase more male specific skincare products. By 2020, there will be an almost 10% increase in sales of men products from the $7.8 billion earned in 2015. In summary, their article concludes that male skincare products will rise in total sales above the categories of shaving products and fragrances sales.

Growing Grooming Trends in Men
52% of male consumers today consider their appearance to be important

More and more, with natural skincare being ever important, men are discovering Olivella products as our products are based in 100% Virgin Olive Oil. The ingredients in olive oil are proven to help reduce sun damage to your skin and provide the moisture our skin craves, in every season. Olivella’s products are also dermatologically tested, hypoallergenic, and cruelty free. Some products that are essential to achieving healthy skin would include Olivella The Olive Shampoo, Olivella The Olive Conditioner, Olivella Exfoliating Body Wash, and Olivella Moisturizer Cream.

Using Olivella’s Exfoliating Body Wash is crucial to ensure healthy skin. With the help of crushed micro beads from Apricots, they work to make your skin smoother as the refreshing minty smell helps your skin to become relaxed and renewed. As soon as the body wash is applied, one can instantly feel the micro bead effect beginning to Hydrating and exfoliating your skin is important to obtain long-lasting, healthy skin.

The Olivella Moisturizer Cream when used daily is ideal to hydrate any man’s facial skin. Our light cream makes it simple to apply throughout the day and is ideal for all skin types. Using Moisturizer every day helps to develop a good skincare routine for having a clear and smooth face, which is desirable by both men and women.

The Olive Shampoo and Conditioner are a perfect combination to ensure healthy, shiny, hair, which we now know men desire as well! With the natural Anti-aging and antioxidant ingredients in the shampoo, men can be confident that their hair will stay longer and grow stronger, win/win. The Olive Conditioner revives damaged hair, perfect for the man on the go, the man who exercises or lot or even a busy dad. Remember your dad this Father’s Day and select a gift here

Olivella offers a variety of products that both men and women can utilize to gain healthy, smoother skin and hair. As the grooming trend among men continues to grow, they should begin to take care of their skin the healthy way, the Olivella way.

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  • grooming
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